Working for Stride Rite's internal team, I helped supply all creative materials to Stride Rite and its parent company, Wolverine Worldwide. This included working with brand guidelines, ads, website assets, emails, social assets, licensed properties including Disney, in-store signage, perimeter graphics and trade show/showroom assets. I also designed and released 64 wholesale catalogs each year.
New Product Introduction Assets
including a stop-motion video for Time Square and Social
New Product Line Visual Direction
with existing logo, created exclusively for Target
Stride Rite Children's Group Visual Direction
Within Stride Rite's Parent company, Wolverine Worldwide, the Stride Rite Children's Group (SRCG) refers to a group that oversees all brands' children shoes. These brands include Sperry, Hush Puppies, Merrell and more. I created a visual direction and applied it to multiple assets including catalogs, trade shows and more.
